Did you just see what happened on Days of our Lives????

Don’t worry, I missed that episode as well, but you must be wondering why I’m talking about a soap opera in this blog. Well, let me explain!

How full is your inbox right now? If it’s anything like mine it’s full! How many of those emails do you open and how many of those emails just get tossed into the deleted folder?

At some point or another you’ve been to a retail outlet or have seen a store online and have signed up for a newsletter but the more emails we get the less we open. Is that true for your inbox as well?

Now, if you saw the title of this blog post as a subject of an email from someone you wouldn’t expect to see that, you’d be a little curious right? I know I would be.

This is what hooks you in to open the email but how am I going to get you to stay? Well, have you ever watched a soap opera? Those are shows that have been on for many years and are continuous. At the end of each episode, they leave you with a cliff hanger that makes you watch again the next day to see what is going to happen.

Are you still curious to how this works and what I’m talking about? Stay tuned!

Let’s Chat

Nick Russell



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