The Dual Life: Strategy by Day, Systems by Night
I’m pulling back the curtain on the “side hustle” that fuels my main gig. As a social media manager, my world is built on digital marketing, but deep down my love is for the tools that make it all possible.
From the early days of the physical keyboards of my BlackBerry’s to my current passion, the Samsung ecosystem, I’ve realized that being a creator isn’t just about the perks, it’s about the passion for the systems behind the screens.
This week, I’m diving into the tech that drives productivity, my evolution as a tech lover, and a much-needed reality check on “clout” versus “character” in the “creator space”.
The Perks of the Pivot: Tech & Productivity
Being a content creator on TikTok, YouTube, and Instagram isn’t just a hobby; it’s a gateway. Balancing a full-time social media management role with a tech-focused side hustle has opened doors to some incredible opportunities, including an invite to the Samsung office In Mississauga for the launch of some of their phones, ear buds and tablets.
From Palm Pre to Power User
My obsession with tech and digital systems didn’t start with what we now know as current day smartphones. It started with the tactile clicking of a Palm Pre and my many different BlackBerry’s. That history informs how I view modern tech today, not just as gadgets, but as essential productivity tools and systems that help me manage clients and content simultaneously.
The "Uninvited" Truth: Humility Over Hype
There’s a trend in the industry where creators feel “entitled” to a seat at every table. I recently saw a peer get incredibly upset over a missed event invite, and it reminded me of a vital lesson: your work should speak louder than your demands. Whether you’re a small business owner or a tech creator, or even a large business or creator with a massive following, the goal is to be so good they can’t ignore you, without you having to say a word.
This Week's Quote
"You do not rise to the level of your goals. You fall to the level of your systems."
