Three places to find content you already have
A lot of business owners tell me the same thing. “My business is too boring for social media.”
I hear it most from B2B owners. They think nobody wants to watch what they do all day. I think they have more content than they can post.
Start With Your Clients' Questions
Your business is there to solve problems. That means your clients are already handing you content ideas.
Think about the questions customers ask you every week. Each one is a post. Each one is a reel. Each one is a video that answers something your ideal client is already wondering.
Pick the question you answer most often and make one piece of content around it. You don’t need a script. Answer it the way you would on a call.
Film the Work Nobody Sees
Behind-the-scenes content is the easiest content to make. You don’t need a studio or a crew.
Prop your phone on a stack of books and use the front camera. Film yourself working. Film yourself making coffee. It works whether you’re in an office or you’re a solopreneur or freelancer working alone.
I did this recently at a co-working event. I filmed my morning from making coffee to packing my backpack to putting on my shoes. Then I filmed the walk downtown to the space and a few clips of me working once I got there.
Nothing about it was fancy. Those videos did fairly well.
You can do the same with your commute, the bus, the train, or the drive in. A quick day in the life clip shows people that there’s a real person behind the business.
Share the Results and the Person
Now think about what your clients get from working with you. Talk about the results.
A client result makes a strong reel. It shows what you do without making a pitch.
Then talk about yourself. How did you learn this work? What’s your backstory? What made you start?
This is the Epiphany Bridge in practice. People connect with the story of how you got here before they care about what you sell. Your history is content, and nobody else has it.
You don’t need a more exciting business. You need to show the one you already have.
Pick one of these three this week and post it.
This Week's Quote
"Marketing is no longer about the stuff that you make, but about the stories you tell."