There are many great reasons to blog, as you can see it’s something, I do every week and it’s something that I have started to really love doing!
Blogging is a great way to tell your story or your businesses story to help educate your audience, promote a product or service and help drive traffic to your website.
One thing I see on many post pages is simply just the blog post itself. If done properly with links back to your website and possibly other sites that you want to have your audience see is good, but you can do so much more.
Do you have a lead magnet that you want to give your audience? Do you have another call to action that you need your audience to see?
These are all things you can have strategically placed not only on your post page but on the blog archive page as well.
When using your blog to promote your business you want to entertain your audience so they will keep coming back and wanting to read your next blog. You also want to educate your audience, so they are taking something away each time they read it. Then want to engage with your audience.
This is something that doesn’t have to be on your website, but a great option is to have your blog up on your Facebook Page. Doing this is a great way to get people to your blog but you can have a CTA that will bring them back to that post on Facebook so you can start a conversation at your blog there.
This will do a couple of things. This is a great way to start that conversation with your audience about your post chatting in the comments and even better, this will grow your pages reach organically.
If you read some of my past blog posts, you will notice I have a button at the bottom of the post that leads back to my Facebook Page. I do this to make it easy to find and start a conversation.
What are your thoughts? Hit the button below and Let’s Chat about this blog post!
