When it comes to social media, there is so much content out there and it’s not an easy task to get your content in front of the right people and when you do, are they going to relate with what you’re putting out there. That’s where the Three E’s come into play.
What are the Three E’s?
Entertain, Educate and Engage. All three of these are very important when it comes to creating a solid strategy and when used together, will help you grow any platform organically! Let’s dive in and talk about each of them…
Why is it so important to entertain your audience on social media? That’s a question that’s easy to answer. Think about your Facebook feed for example, what content do you enjoy seeing more? Is it boring content that is very bland and dry or is it content that is funny and entertaining?
The more entertaining you are with your content the more people will enjoy it and start to engage. Speaking of engagement, we’ll get to that in a second.
This is something you hear me talking about all the time and something I firmly believe in; you must provide value to your audience and educate them. As I just said when talking about entertaining your audience, you don’t want to make all your content bland and boring and education can be a bit boring.
That said, not all education has to be boring. There are many ways you can create content that is both fun and educational as well. Play around with your content and find what your audience likes as you’re creating your strategy.
This for me, is the more important E. Social Media is all about being social and if you post or schedule content and just leave it, nothing major is going to happen. Sure, you might get some reaction to your content but if you’re not engaging with your audience you won’t be able to build a relationship with them.
Think about Social Media as a networking event. You meet someone and tell them an interesting story (Your content) and then just walk away after that. They will more than likely forget who told them that story. Now, if you tell your story and continue to have a discussion about it (engaging) you’re starting to build that relationship. The more conversations you have the more people will get to know and trust you. It’s that simple!
Have more questions about the Three E’s and how you can incorporate them in your strategy?