If you want to grow on Instagram, it’s very simple. Engagement, engagement, engagement! Before we talk about that, I want to tell you a story about why that’s so important.
There was a local company that was killing it on Instagram. They were visible and posting at all the right times, used stories and they engaged with their audience. Not sure if they knew about Gary Vee’s $1.80 strategy or not, but they were using it.
They commented on so many posts and built relationships with every account they followed. Then it just stopped. When they were active, the product they sold was the first thing I thought of. If it was something I needed, I would have gone with them in a heartbeat. Now that the posts have been sporadic and the engagement stopped, I hardly remember the company’s name.
That’s the power of social media and how great using Instagram can be for your business!
Something we do and encourage others to do when growing on Instagram is to use the Gary Vee $1.80 strategy. This is a strategy where you take hashtags that your target audience uses and start to provide your 2 cents on those posts.
When commenting on others posts, make it personal and genuine. This is what will help you grow your account and be more visible. If a company or customer in your target market makes a post, be sure to add to it in the comments. Be professional and provide value in your comment. Doing this will show that you’re an expert in your field and put you in their mind. The more you do this the better chance of them remembering you.
Now that you’re being consistent with your posts and engaging, a great way to stay visible and reach more is to start using your stories. Like your posts, you can use hashtags to reach a larger audience and with stories you can use up to 10. A great way to do this is to hide them behind a post you share or behind a GIF you use. Doing this will help your stories look a lot cleaner while still reaching a larger audience.
Did this help? If you want to know more, let’s chat!