I recently had a conversation with a friend that wanted to make a lead magnet to help build their email list.
I ask this friend 2 questions, what problem is your LM going to solve for your audience and do you have the funnel for that LM planned out?
They didn’t really have an answer and what came from that conversation, is what we’re going to talk about in this article. No matter what it is you’re doing when it comes to social media, make sure you have a goal and a plan before you start moving forward. Doing this will go a long way with your audience.
We’ll use the idea of creating a lead magnet as an example here in this article but this will be the same for your social media. Before you create something make sure you know who it is you want to download or get this LM. Once you figure out the who, let’s figure out the what. In this step, you want to figure out what your audience’s problem is so you are able to solve it for them. The LM is what is going to help your audience solve their problem.
Now that you know who your audience is and what their problem is, you are going to have to figure out where your audience is. Where are they congregating online? Are you ultimately looking to sell your service or product to entrepreneurs? Are you going to sell to mothers or teenagers?
Knowing this will help you when you create your LM, what to start posting and when running ads to the funnel or landing page where your target audience is. This is what will help you to collect emails when your audience downloads your LM.
If you want to help entrepreneurs, you will be able to find groups on Facebook and LinkedIn or search hashtags on Instagram to see where entrepreneurs are hanging out. Same goes with mom groups. If you’re looking to sell a service or product to mothers, you’re going to want to look at mom groups on Facebook.
As always, if you’re looking to promote your product or service in Facebook groups, remember your Facebook Group etiquette and to follow the rules of the group. You don’t want to spam the group and make sure you’re allowed to share links.
Before you get into anything, make sure you have a plan before you start. Simply posting or running an ad with no plan or goal won’t get you the results that you’re looking for.
Is this something you’re struggling with? We have put together our own LM and once you download that we’re offering free consultations for a limited time. Click the button below and let’s get you started with a free consultation so you can get started with that plan!
