For most of us, Facebook is one of the first platforms we started using and it’s now one of the biggest platforms out there.
I never had a MySpace account but before that I did have LiveJournal and that was my first platform. Shortly after that, I created a Facebook account and never looked back.
With 2.6 Billion users worldwide, Facebook is a platform you should be on and a great way to grow your brand or business. This can be done using Facebook Ads but can also be done organically. Today, we’re going to chat about growing your Facebook Page organically.
When starting to create a Facebook strategy, think about your own Facebook feed. What catches your eye, what makes you stop and read the post? Is it a video? Is it an eye-catching photo? Or is it just plain text?
Heading into 2021, video is going to dominate social media and Facebook is no different. That’s not to say you have to only do video but doing Facebook Lives and adding video will go a long way for your business. The bonus to doing a Facebook live is you can download the video and repurpose that video and use it on Instagram and YouTube as well.
Facebook is also a platform that wants to focus on genuine connections and when you’re working to create your strategy, try not to focus on something that has a very broad reach but on something that is targeted to your specific audience. Knowing who that is will be key in creating your strategy!
Like we talked about before in our LinkedIn articles, utilizing groups is huge for your business. Finding a group that is in your target audience and providing value to that group will go a long way in helping grow your page and your business. Remember to follow the group rules and provide value. Constant selling or getting off topic in the group will not do you any good.
When growing your Facebook page, like every other platform we talk about. You want to provide more value than what you sell to your audience. If you’re constantly selling to an audience without telling them who you are or how you can help, chances are they won’t engage with your page.
The next step in growing your Facebook page is to engage and respond. When your audience engages with your page, make sure you keep that discussion going. Leaving a comment without replying might show that you don’t care about that relationship with your audience. The same goes with messages in your inbox. The longer you leave a message, the chances that your audience will look for someone else to help them rises.
Lastly you will want to create content that is targeted to your audience and something they will want to interact with. Sticking with the same content over and over that hasn’t performed well will not help you grow your page.
One of the best ways to do this is to follow your competitors’ pages and see what is working for them. You don’t want to copy what they are doing, but you can model what they are doing, make it your own and have that content targeted to your audience.
Another way to create great content is to have content ready for you in templates so you don’t have to worry about coming up with ideas and that is where we come in.
We’ve created the 30 Days of Content eBook so that you won’t have to worry about coming up with content ever again.
Does that sound like something that you would be interested in? Think about never having brain fog, think about saving a ton of time. All you have to do is download your copy of 30 Days of Content eBook and start creating!
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