Most entrepreneurs pick a niche and wonder why nobody’s listening.
Here’s the truth: they’re starting in the wrong place.
Russell Brunson breaks it down simply in Expert SSecrets,and once you see it, you can’t unsee it.
There are 3 Core Markets everyone falls into:
- Health: People want to feel better, look better, live longer
- Wealth: People want to make more money, invest smarter, build freedom
- Relationships: People want deeper connections, better communication, more love
Every business lives inside one of these. Full stop.
But here’s where most people get stuck, the submarket.
Within each core market, there are dozens of submarkets. Wealth has real estate, stocks, e-commerce, freelancing, and more. Health has fitness, nutrition, mental wellness, and biohacking. You get the idea.
The submarket is where the passion already exists. You don’t create the demand, you tap into it.
Your job? Find your niche.
The niche is where you win. It’s not about competing in an existing category, it’s about creating a new one. A fresh angle, a unique method, and a new opportunity that make your audience say, “I’ve never heard it explained that way before.”
That’s your blue ocean.
The formula: Core Market → Submarket → Niche (your new opportunity)
Don’t try to be everything to everyone. Go deep, not wide.
This Week's Quote
"People don't buy what you do; they buy why you do it."
