Your Dream Customers Are Already Gathered. Here's How to Find Them.
One of the most common mistakes I see people make when they’re trying to grow a business or build a brand is this: they try to acquire customers one by one.
You post something, someone engages, you reach out, you pitch. Then you do it again. And again.
It works sometimes. But it’s slow. It’s draining. And honestly, there’s a much smarter way to approach it.
This week, I want to break down a framework from Russell Brunson that completely changed how I think about audience building: The Dream 100.
Your Customers Are Already Gathered
Here’s something most people miss. Your ideal customer is not scattered randomly across the internet. They’re congregating.
They’re in specific Facebook groups. Specific LinkedIn communities. They’re listening to the same handful of podcasts every week. They’re reading the same blogs.
Russell Brunson calls these places congregators. Think of it like a church. The same people, with the same beliefs and the same problems, showing up to the same spot over and over again.
Once you realize this, the way you think about marketing shifts completely.
What Is the Dream 100?
The Dream 100 is your list. It’s the top 100 podcasts, blogs, Facebook groups, LinkedIn communities, and creators where your ideal customers are already spending their time.
Not where one of them might show up. Where all of them are already hanging out, every single week.
So your first job is to build that list. Who are the top people in your space? What communities are they in? What are they listening to and reading?
Find the rooms your dream customer already lives in. That’s your starting point.
Work Your Way In (The Right Way)
Now here’s where most people make the second mistake. They join a group and immediately start pitching.
Don’t do that.
Think about an in person networking event. The first thing you do is introduce yourself. You ask who the other person is, what they do, what they’re working on. You build rapport before you ever mention what you sell.
Online communities work exactly the same way.
Join the groups. Answer questions. Share what you know. Be consistent and genuinely helpful. No pitch, no agenda, just value.
When you show up that way consistently, people start to notice. They click your profile. They read your bio. They start to understand who you are, what you do, and what problem you solve for people like them.
From Value to Traffic
This is where the strategy starts doing the heavy lifting for you.
Once your bio is optimized and you’re consistently providing value in the right places, the traffic starts to come naturally. People who’ve seen you help others in a group are going to want to know more about you.
That’s when your call to action matters. A link in your bio to a lead magnet, a free resource, a template, whatever you have that gets someone onto your email list.
Because once they’re on your list, you can start building a real, deeper relationship with them.
The goal is not to pitch inside the group. The goal is to provide so much value that people come looking for you.
So here’s the simple version. Find your Dream 100. Show up where they’re already gathering. Provide value, consistently, without expecting anything in return. Let your bio and your call to action do the rest.
Are you ready to start providing value?
This Week's Quote
"The currency of real networking is not greed but generosity."
