Knowing your Dream Customer!
It’s funny to look back at how the beer market has changed in Ontario since the year 2000. That was
April 5, 2022
Is this really that perfect?
While I was at the Beer Store, we had a lot of training to do when it came to health
March 29, 2022
What do Star Wars, Harry Potter and Marketing all have in common?
I’ve been a Star Wars fan for some time now and really started to become a huge fan in my
March 22, 2022
Time to cross that bridge
In all my years, in all the different careers I’ve had, I have never been blindsided and fired like I
March 15, 2022
I used to hate upselling…now I love it!
One of the things we needed to do at the Beer Store was upsell. Same with any other retail or
March 8, 2022
The vehicle to your results!
When I left the Beer Store back in 2016, I set a goal for myself to do what I love.
March 1, 2022
Don’t sell to the market, sell to your dream audience!
When I got fired from the Beer Store, I was in a dark place and it was hard for me
February 22, 2022
Are you ready to serve your audience?
Back in 2017, I took a huge leap of faith and started my own business, Russtek Media. Leaving the Beer
February 15, 2022
From Stories to Frameworks!
My District Manager sat there at his desk, me on the other side in shock as he avoided eye contact
February 8, 2022
Telling my story!
I still look back at 2016 with mixed emotions. That was the time I left the Beer Store and had
February 1, 2022