I used to hate upselling…now I love it!
One of the things we needed to do at the Beer Store was upsell. Same with any other retail or
March 8, 2022
Don’t sell to the market, sell to your dream audience!
When I got fired from the Beer Store, I was in a dark place and it was hard for me
February 22, 2022
Are you ready to serve your audience?
Back in 2017, I took a huge leap of faith and started my own business, Russtek Media. Leaving the Beer
February 15, 2022
From Stories to Frameworks!
My District Manager sat there at his desk, me on the other side in shock as he avoided eye contact
February 8, 2022
Telling my story!
I still look back at 2016 with mixed emotions. That was the time I left the Beer Store and had
February 1, 2022
Who doesn’t love the Gecko from Geico?
What’s the first thing you think of when someone says Geico? How about when someone talks about Progressive Insurance? Respectively,
January 25, 2022
Do you have a value ladder?
When I first read Dotcom Secrets I was blown away hearing about the “Value Ladder†and what Russell Brunson was
January 18, 2022
What’s your hook?
I can’t believe BlackBerry is dead! That’s right, as of January 4th, all BlackBerry phones that ran either the original
January 11, 2022
What’s the secret to finding your audience?
I always find this funny, everyone I talk to wants to have a huge marketing strategy and wants the world
January 4, 2022
Be Authentic!
When it comes to social media platforms, I have 2 favorites and both for different reasons. When it comes to
December 28, 2021