I see this so often in Facebook groups that are meant for networking, people use them to spam the group with their website links and offers of how they can help you.
Just recently I saw this and it got me thinking, do people know what the proper etiquette is?
Most groups have rules that are set up and you must agree to them when you join, like a group I run with AIM Social Media Marketing called Social Media Sidekicks. In this group it is all about giving value right in the group and we will not let anyone promote their business. That’s not what the group is for. Unless there is a thread that asks you to do this, we don’t ever allow a link or a promotion.
When you’re in a group and you want to use that as a way to network and potentially gain new business, the number one thing you can do is give tons of value.
Yes, give FREE value to the group.
Why would you want to do that?
Providing value in a Facebook group is a great way to show that you’re an expert in your field and the more value that you provide, the more people will respect you, see that you’re an expert and want to work with you.
If you’re just posting your website link in every group you belong to, there is a good chance that most of the people that are in one group, will be in the others and that is just spamming them.
As an example, we are in the digital marketing space. If I just went out and plastered my website in every group I’m apart of, would you see me as an expert or a spammer?
Being in the digital marketing space, you would think I would know how to market my business without having to spam people right? The same goes for other businesses as well.
If you need help marketing your business and don’t want to come off “spammy” in Facebook Groups, that’s something we can help you with. See how we’re doing this on our site in blog form and not in every Facebook Group?
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