Email blog
Nick Russell

Nick Russell

Are you using email marketing to your advantage?

Almost a month to the day, Facebook and Instagram went down and we posted a blog talking about email marketing and if your business would be ok if Facebook and Instagram went away permanently.

Well once again, they went down and thankfully it was early Sunday morning, hopefully it didn’t affect to many people.

We already had a blog set and ready for today but with that outage we needed to edit it a little bit.

The original blog was all about email marketing and after what happened on Sunday, being the second time in 2 months, this is something that everyone should really consider.

How do you get started if you don’t have a list to market to?

I see it all to often, people are just asking for your email, it could be on an Instagram story, on a website or in a post. People are simply just asking you for your email so you can be “subscribed to their newsletter”.

Let’s backtrack just a little bit and talk about your inbox for a second. How many emails do you get a day and how many of those emails are spam? Could be from a store in the mall that you shopped at, a course you took online forever ago, and the list goes on.

Now think about the emails that you want to read, the ones that are from something you opted in for…not “subscribed to”.

The difference between the emails you just delete and the ones you read are emails that give you value. The people or companies that are sending these emails have built a relationship with its audience.

In order to gather these emails, you will need to know what your target market is and once you do, you will be able to develop a lead magnet or your free giveaway. If you give value to your audience and start that relationship with them, they will have no issue giving you their email. People want something in return for giving you their email.

For anyone that reads this blog I am offering a free half hour call to help you get started with your email list.

Will you take action?

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