Maximizing Engagement: The 80/20 Rule and Active Social Media Strategies
This week I thought it would be a good idea to get back to basics, since I’m a social media manager, let’s chat about social media!
The 80/20 Rule
When it comes to creating content, nobody wants to be sold. As soon as someone sees you pitching or selling, they scroll past.
Be honest, you do it too, don’t you?
A good rule of thumb is to create 80% of your content, providing value and educating your audience. Think of the three E’s: Educate, Entertain, and Engage.
80% of your content should be educational, and 20% should be pitching or selling a service or product. That said, this isn’t set in stone. If you notice your audience still dislikes being sold, adjust the ratio to 95% educational and only 5% selling.
It’s as simple as that.
Don’t Post and Ghost
A lot of entrepreneurs, including me, make the mistake of posting content or worse, scheduling it, and then forgetting about it.
I’ve said this 1000 times before and I’ll keep saying it, social media is all about being SOCIAL.
If you post and don’t engage afterward, people will forget. The more you engage, the more eyes are on your content, and the better it will perform.
So, don’t “Post and Ghost”, stay active and engage with your audience.
Hook, Story, Offer
When creating content, use the “Hook, Story, Offer” framework, a concept I first learned from Russell Brunson.
First, hook your audience within the first three seconds to grab their attention. Second, educate them through storytelling. Share personal experiences, lessons learned, or relatable stories.
Finally, include a call-to-action (CTA). Instead of always making an offer, your CTA could be asking for a comment or engagement. For example, 20% of your CTAs could be offers, while the rest could be simple actions like asking for a comment.
You can use this framework in just about anything from content on social media, posts or videos, blog posts, long form videos, the options are endless.
This Week's Quote:
"Marketing is no longer about the stuff that you make, but about the stories you tell."
